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+44 20 3608 7641
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Reloyalty is committed to protecting and respecting your privacy. This privacy policy (together with our Website/App Terms of Use and Cookies Policy) sets out the basis on which any personal data we collect about you will be processed by us when you use our website (www.reloyalty.com), our mobile application (Reloyalty app) or/and your Reloyalty account. It also explains what controls you have over your data and how you can manage it through the privacy control settings, including what are your data protection rights and how you can exercise them.
Before you start to use our website and the mobile App, you have to read carefully this privacy policy and agree explicitly with it together with our Consumer Terms of Use in order to register and use our Reloyalty services.
RELOYALTY Limited (we, us and our), trading as Reloyalty, is a private limited company, registered in the UK as a subsidiary of Reloyalty LLC (Bulgaria) with Public Register Number: 11553096, registered seat in London, United Kingdom, W1H 6EF, 3 Fitzhardinge street, 3rd floor and email for correspondence: response@reloyalty.com. For the purposes of the General Data Protection Regulation (GDPR) and the Data Protection Act (referred to as “Data Protection Laws”), we act as a “Data controller” when we process your personal data.
If you have any question about this Privacy policy or any issue related to the processing of your personal data, you can contact our Data Protection Officer by writing an e-mail at privacy@reloyalty.com.
We collect data directly from you, through our interactions with you and through your usage of our Reloyalty services. We may also obtain data about you from third parties, including:
You have the right to revoke at any time our access to your bank card and the social networks integrated to your Reloyalty account by managing your account with the respective social network and bank(s).
We may collect and process the following data about you:
You are under no obligation to provide any such information, but if you decide to do so, we may not be able to to provide you with the sufficient experience and full benefit of our services (e.g. matching tailored offers to individual spending patterns we obtain when you connect your bank card, or match to your approximate location or offering you the best and most advantageous loyalty campaigns that take into account all your preferences and input for upgrading your loyalty profile).
We use your personal data for various legitimate purposes in order to:
We process your data based on our agreement with you under the Consumer Terms of Use and this Privacy policy to which you have explicitly consented before registering.
When we process your data for marketing purposes, we rely on your consent which you have given us throughout the registration process or afterwards by changing your preferred notification settings.
You can always withdraw your consent to use your contact data for marketing purposes by changing your preferred notification settings from the App or following the unsubscribe function to any notification or e-mail sent to you. You can also revoke our access to your mobile device’s location by changing the preferred settings of your mobile device.
Reloyalty keeps your data confidential and we do not sell or share your personal data with professional advertisers, data brokers or any third parties.
We also do not share any of your identifying details with merchants who receive only anonymized aggregate statistical information about users’ participation in loyalty campaigns and usage of our Reloyalty services so that we can redeem with Cashback your participation in the loyalty campaigns.
We may disclose your personal data when permitted by the Data Protection Laws, in particular:
Reloyalty may also share anonymized aggregated data and analysis (from which you cannot be identified and which does not constitute personal data) about the visitors and usage of the App/website and our services with merchants from the Reloyalty’s network, banks, prospective partners, potential merchants, website analytic providers and other reputable parties.
Currently, personal data is transferred out of the UK and the European Economic Area only to the USA to our mailing service provider (Mailchimp) and website analytic providers (Google Analytics and Mix Panel) which are all registered with the EU-US Privacy shield and ensure adequate protection of your personal data.
Reloyalty uses new technologies which based on your transaction data allow us to provide you personalized services tailored to your consumer’s behavior and preferences and to process your data through automated means. The loyalty profiling and the automated decision-making is an essential feature of our Reloyalty service without which the loyalty perks and the cashback from the loyalty campaigns could not function.
As a general rule, the more you visit your favorite merchants, the more upgraded your loyalty profile will be, hence the greater the loyalty benefits, cashback and other perks you will be entitled to.
When we perform the profiling and the automated decision-making, we provide special safeguards for your rights and freedoms by regularly testing our algorithms to ensure they remain fair, effective and unbiased. Your personal loyalty profile is furthermore pseudonymized in our system (without personal data which directly identifies you) and it is not directly disclosed to the merchants who may receive only anonymized statistical information about the aggregated use of the App and the service by all users who have entered into the campaigns of a particular merchant.
We keep your data for as long as it is needed for the purpose of the specific data processing, including for the purposes of satisfying any legal, accounting or reporting requirements.
In principle, Reloyalty keeps your personal data for a period of 5 years post-end of customer relationship. Unless we are required to retain your personal data by law, we will delete your data in 1 month if you have requested us to do so (see more about your rights in point 9 below). This does not apply to the statistical data about the research and aggregated usage of our services which does not include any information which personally identifies you.
The data related to any complaint/claims or legal proceedings is kept for a period of 3 years after the resolution of the compliant/claim or 5 years after the end of the legal proceedings.
Your location data will not store it on our servers and will be deleted immediately, once we have informed you about the nearby loyalty campaigns and merchants.
The contact details for marketing purposes are kept until you have requested us to unsubscribe you from the notifications/newsletter.
Reloyalty places great importance on the security of all the data directly or indirectly associated with our users. We store all the information we receive through the App on secure servers located in the European Economic Area countries which always fall under European laws and do not pose legal risks about your data protection rights. The computer systems where the data is stored are placed in controlled facilities with limited access and strong controls for security and authentication. We use also advanced technical measures such as encryption or pseudonymization which aim to ensure the confidentiality of all your data when it is stored by us or transmitted through the App. Payment details provided by you or third parties we partner with (banks or other payment service providers) will be encrypted using industry standard bank level encryption before they are submitted to us or our payment partners over the internet.
We have also information security policy in place to prevent and manage information security risks. Our security and privacy policies furthermore guarantee that only authorized and trained personnel has access to personal information and keep your data confidential. All policies and procedures are periodically reviewed and amended, as necessary.
It is your responsibility, nevertheless, to keep your password and the access to your Reloyalty account safe and share them with no one.
Links to other websites
The App/website may, from time to time, contain links to external sites, such as review of sites/apps of merchants, map or other sites relevant for our services. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for how they process personal data. Please check these privacy policies before you submit any personal information to these websites.
The App/website may, from time to time, make also public forums available to our users. Any information that is disclosed in these areas becomes public information and you should exercise caution when using these and never disclose your personal details.
You have the following rights in relation to your personal data:
To help you exercise your data protection rights, we have embedded ‘privacy by design in our App’ and developed special privacy control settings of your account which allow you to manage easily your preferred privacy settings and exercise some of your data protection rights.
You can also send us a formal written request to exercise your rights or if you have any questions or comments about this privacy policy by email to our Data Protection Officer at dpo@reloyalty.com, or write to us at response@reloyalty.com Please submit in your request your names, contact details and some additional identifying information in order to enable us to verify your identity.
We may update this Privacy Notice from time to time. When we do so, we will post the new version on our website and will ask you to accept the new version when you next use our app.
+44 20 3608 7641
+44 20 3608 7641
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